We are finally back at writing our bunch ups! We have been working on improving our alpha version of BunchCast for the last few months. And we will now get back on track to share the news on blogging, content writing, publishing and iPad productivity.
This week, we will talk about content creation, content discovery with curation tools and content distribution.
Content creation still the real deal
We are glad the tech industry is finally stepping a little back from Curation and providing more help to content creators. Curation may be a trend, it must just be in support of content creation. Other piece of content must be there to support an article. The writer can then bring added value by detailling its own take on a subject or an analysis of what’s presented in the other content.
Here are some initiatives to promote content creation.
YouTube is providing their user with a content creation studio service in London. They hope to foster connection between their users and increase creativity and better quality content. This is a good marketing move to show they’d rather help original content creators than copyright infrigers. Let’s hope this experiment works well and maybe helps Youtube figure out new business models.
As the most impressive and fun device for content consumption the iPad attracts more and more publishers.
Apple has decided to tackle the education market. They now provide an easy way for teachers to distribute their course on iTunes U for their students.
Apple has released a tool to publish books and scholar books. Let’s hope they will develop a complete education platform and help teachers improve the quality of the course thanks to iPad technology.
Chad Hurley and Steve Chen, YouTube founders, are working on a new project called Zeen aiming at revolutionizing content creation.
The UI looks pretty nice (looking at the early screenshots we saw in the article below). The service will help publishers create and discover visual magazines. It’s too early to tell whether the company will see mobile tablets only as consumption devices or if they would dare to consider them as creation devices.
The last link about content creation is a great article about how adverstising and content marketing improves customer engagement and how it is important to focus on non-linear storytelling.
Curation for content discovery
Digg was the ancestor (with Delicious) of the now known curation tools. Digg v4 launched last year by Kevin Rose was a disaster and saw a consequent drop of trafic of the website. The company has now been sold and the brand was bought by Betaworks (owner of bit.ly) who is determined to restore Digg to its former glory.
The new Digg v1 is now up and running with the help of bit.ly analytics to determine trending links. Good luck to Betaworks on this project!
Another nice initiative by the company Blekko who is launching ROCKZi, a link discovery engine, pinterest-style.
Our latest challenge at BunchCast is to build a relevant distribution platform. As we are now looking for the best practices of the market on that matter, this topic will be discussed more often on the blog from now on.
Facebook has released a new recommendation bar for blogs. They are trying to offer the reader more content on the same topic thanks to friends recommendations increasing the chance for the articles to be read. Apparently, clickthrough was multiplied by three. This is an example of good distribution practice as target selection is envolved.
Before finishing this article, here is a last link about how the visual madness and crappy content flood is bad for social media strategy. Brian Solis, author of “Engage” explains how marketers should take care of their strategy by getting the support of social designers able to design social objects. Social objects must be social at their core, and defined for chosen channels and target to resonate better.
That’s all for this week.
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We will be improving this blog shortly, in the meantime you can catch our tweets to pick up the links as soon as we share them: twitter.com/BunchCast
Stephane, for the BunchCast team.