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    Content Creation at Full Speed… Bunch ups are Back

    August 2nd, 2012


    We are finally back at writing our bunch ups! We have been working on improving our alpha version of BunchCast for the last few months. And we will now get back on track to share the news on blogging, content writing, publishing and iPad productivity.

    This week, we will talk about content creation, content discovery with curation tools and content distribution.

    Bunch ups are Back

    Wed, 1 Aug 2012 20:58:43

    Content creation still the real deal

    We are glad the tech industry is finally stepping a little back from Curation and providing more help to content creators. Curation may be a trend, it must just be in support of content creation. Other piece of content must be there to support an article. The writer can then bring added value by detailling its own take on a subject or an analysis of what’s presented in the other content. 

    Here are some initiatives to promote content creation.

    YouTube is providing their user with a content creation studio service in London. They hope to foster connection between their users and increase creativity and better quality content. This is a good marketing move to show they’d rather help original content creators than copyright infrigers. Let’s hope this experiment works well and maybe helps Youtube figure out new business models.

    As the most impressive and fun device for content consumption the iPad attracts more and more publishers. 

    Apple has decided to tackle the education market. They now provide an easy way for teachers to distribute their course on iTunes U for their students.


    Apple has released a tool to publish books and scholar books. Let’s hope they will develop a complete education platform and help teachers improve the quality of the course thanks to iPad technology.

    Chad Hurley and Steve Chen, YouTube founders, are working on a new project called Zeen aiming at revolutionizing content creation.

    The UI looks pretty nice (looking at the early screenshots we saw in the article below). The service will help publishers create and discover visual magazines. It’s too early to tell whether the company will see mobile tablets only as consumption devices or if they would dare to consider them as creation devices.

    The last link about content creation is a great article about how adverstising and content marketing improves customer engagement and how it is important to focus on non-linear storytelling.

    Curation for content discovery 

    Digg was the ancestor (with Delicious) of the now known curation tools. Digg v4 launched last year by Kevin Rose was a disaster and saw a consequent drop of trafic of the website. The company has now been sold and the brand was bought by Betaworks (owner of bit.ly) who is determined to restore Digg to its former glory.

    The new Digg v1 is now up and running with the help of bit.ly analytics to determine trending links. Good luck to Betaworks on this project!

    Another nice initiative by the company Blekko who is launching ROCKZi, a link discovery engine, pinterest-style.

    Distributing Content

    Our latest challenge at BunchCast is to build a relevant distribution platform. As we are now looking for the best practices of the market on that matter, this topic will be discussed more often on the blog from now on.

    Facebook has released a new recommendation bar for blogs. They are trying to offer the reader more content on the same topic thanks to friends recommendations increasing the chance for the articles to be read. Apparently, clickthrough was multiplied by three. This is an example of good distribution practice as target selection is envolved.

    Before finishing this article, here is a last link about how the visual madness and crappy content flood is bad for social media strategy. Brian Solis, author of “Engage” explains how marketers should take care of their strategy by getting the support of social designers able to design social objects. Social objects must be social at their core, and defined for chosen channels and target to resonate better.

    That’s all for this week. 

    If you liked this article, share it! And as usual, don’t hesitate to comment :-)  

    We will be improving this blog shortly, in the meantime you can catch our tweets to pick up the links as soon as we share them: twitter.com/BunchCast

    Take care, 

    Stephane, for the BunchCast team.

     


    Announcing private alpha access to BunchCast

    May 11th, 2012


    We are proud to announce that our private alpha is finally available. We are letting new users connect to the service and help us stabilize and test our awesome features. 

    We’ve been our own client by using the service for some time (this blog post and our bunch ups are all written using BunchCast) but now we would like to open up to a wider audience.

    Help us get rid of bugs that we don’t pay attention to anymore, give us feedback on the features we offer. For BunchCast to become a great service, it has to become YOUR service.

    Try it now! It is already able to help you magnify your publications. Create your own content, enrich it by grabbing and including social media content, group and reorder every piece of content in your post, with a single finger right on your iPad.

    To top it all, choose to generate classic articles, slideshows and more eye-catching presentations to come. 

    If you want to help us enhance BunchCast and discover what you can already do with it at this early stage, don’t lose any more time and subscribe on our brand new landing page:

    Stephane, for the BunchCast team

     


    News from curation tools, productivity for iPad, content writing… Bunched Up!

    April 30th, 2012


    In this week’s bunch up, let’s talk about pinterest & storify, productivity with iPad, inspiration for writing content and an event on content monetization.

     

    News from Pinterest & Storify

    Let’s start by an interesting article about Pinterest tools. Pinterest is now known to be the third traffic generating social network. The increase of its usage encourages developers to create tools to simplify their life on pinterest. Here is a bunch of those in the following link.

     

    Storify, the story telling platform, announced a deal with Content Discovery App / RSS Reader, Pulse reader. Storify wants to increase the number of readers and decided to work with them to give more distribution channels to their publishers. 

    Productivity and iPad

    To continue, let’s discuss one of our favorite topics which is productivity using the iPad. The iPad is known and marketed to be a content consumption device. We tend to think that it is meant to be much more in the future. 

    Here’s an example of using the iPad in a restaurant as payment or survey device. 

    Another article highlights the app Paper for iPad to create slides that will surprise your audience at a presentation. This is definitely a good advice!

    Indeed, Paper for iPad is a great tool for drawing, writing notes, sketching. There’s no doubt that this is a productivity app. 

    Moreover, using it to create slides with a touch of handwriting may give a good impression to an audience. 

    Get inspired…

    Writing requires effort and ideas. First you will find a link to help you improve your writing from one of our favorite trusted source on the matter which is Copyblogger.

    Then, here’s a wrap up of top marketing blogs, sorted by topics. This link is not an advice to add them all! You will be quickly flooded with content that you won’t be able to read.

    Event on content monetization

    To finish this bunch up, I will add a line to talk about the event paidContent organized by GigaOm on May 23rd in New York City. Check it out!

    Thanks for reading this bunch up! 

    As usual, don’t hesitate to comment if you have any remarks or questions. 

    Stephane, for the BunchCast team.

     


    Facebook, Tumblr, Education and Blogging! Bunched up…

    April 16th, 2012


    Last week was particularly rich on blogging and social platforms. First, we are going to discuss some blogging practices. Then, we are going to talk about many services working around Facebook. Even Google+ redesigned its whole UI to be more like Facebook. We will continue with a zoom on Tumblr who communicated a lot the last few weeks. And finally we will focus on how educators can benefit from curation platforms like Pinterest. 

    Let’s go!

    Blogging practices

    Here is a link to a quick summary of basic tips for blogging. It’s always good to remind some basics like not forgetting sharing features.

    Also, here is a great article going deeper in the explaination of the writing process of content marketing, how to choose the right tone to adopt, selecting good contributors, establishing a workflow and many more tips.

     

    Facebook at the core

    It seems Facebook Timeline inspired many companies to create value around it. Its original way to display content has made some services like content aggregator Wavii propose a Facebook-like news feed of aggregated content on your favorite topics.

    Content discovery platform StumbleUpon was also inspired by Facebook. Here is an attempt to get more social by adding an app in Facebook timeline to trigger conversation on shared content. Obviously, they are trying to fight the competiton coming from Pinterest who probably caught some of their traffic.

    Some others, like Friendsheet are trying to display the Facebook feed Pinterest-style.

    Google+’s lifting

    Google is not aborting its social experiment Google+. They are trying a little harder with a new design. It is quite refreshing and gives a better user experience. However, the cover image in the header reminds a lot of Facebook timeline / Path. 

    The whole Google application ecosystem is being tightly integrated to Google+. Here is another example of their recent investments:

    Tumblr is waking up!

    Tumblr has been communicating a lot the last two weeks.

    They’re hoping to become more social in tightening their connections with Facebook.

    They also spoke about how they are testing new ways to monetize the service.

    Education and curation platforms

    We wanted to point out a great infographic we’ve discovered this week about how Pinterest can help educators. 

    Curation platforms can easily provide the following benefits that are essential for educators but also for businesses: 

    Allowing content sharing

    Promoting social interaction

    Enabling collaboration 

    Giving tools for organizing and structuring

     

    That is all for this week! 

    Thanks for reading and don’t hesitate to share some comments to give your opinion or to let us know if we missed anything important. 

    Stephane, for the BunchCast Team.

     


    Visuals, more visuals and some blogging tips… Bunched Up once again

    April 3rd, 2012


    In this new Bunch up: an update on the latest social media news, the confirmed key to websites > visuals, and quite a lot of interesting analyses to make a blog successful!

     

    Social media news

    Let’s begin with the social media news and Twitter that is continuing its acquisition frenzy. The new target was Posterous:

    Not one day without talking about Pinterest. But how much does Pinterest actually make? Here is a nice analysis:

    And before we get to the next subject, a cool infographics called the ultimate timeline of social networks!

    Visuals

    It isn’t new but the market is really changing and everybody is confirming how important visuals are on the Internet.

    Infographics are the new eldorado to pump up audience and Visual.ly is spotted on with its new automated infographic tool:

    I’m sorry to say but when it comes to visuals on the Internet, size does matter! Facebook and Hulu follow the path:

    Size is one thing, diversity is another. Jux introduces Street view in blogs:

    When you want to be part of it, you have to keep up with the trends. Especially when talking about esthetics market watch is crucial. Here is a good example using portfolios:

    Having a successful blog is everybody’s wish. I don’t thing there is a specific solution to this, but reading market guidelines can only help. Here are a number of tips on fonts, headlines, compelling content, comments, …:

    More blogging tips

    Why should we focus on blogging? This site says it is better than using Facebook: 

    Last news of this bunch up, WordPress makes it effortless to create a mobile app out of your site. Great tool for publishers:

    See you soon for more news!

    Gil, for the BunchCast team

     


    Social summaries and the power of the graphs

    March 6th, 2012


    On January 19th 2012, Twitter bought the cross-platform social news summary Summify to strengthen their content discovery features. Summing up content, creating social summaries are trending concepts drawn by the overwhelming quantity of data on the web. Finding the right information is becoming harder. In this post, we will explain content discovery evolution, social graph, why it is becoming an interest graph and how we can use summaries and social networks to spot great content more efficiently.

    Content discovery evolution

    Content discovery has changed with the Internet. At first, the “World Wide Web” was primarily considered as a source of information. When search engines like Yahoo, AltaVista, and then Google were created, content discovery was much about using search tools. When the blog format appeared, people started to subscribe(through RSS for example) to read content from trusted sources matching their interests. Social networks appeared and connected people, now able to share content with their connections. Thus, social networks became a new way to discover content. Unfortunately, this space is fragmented: each social network providing its own search engine. With the release of the iPad, the first credible tablet as an alternative to computers, a new kind of service was born: content discovery apps. Flipboard was the first to present content like a magazine and launched a new way to consume and discover content. Zite and many others followed. Those apps mix RSS subscriptions and content from social networks to propose magazines dedicated to the reader’s interests.

    From the social graph to the interest graph

    When using search engines today, SEO contents are ruling the first result page. Those websites did what they had to do to let search engines know what their content is about. However, some don’t hesitate to use bad practices to distort search results.

    Social networks lead to the creation of the social graph (=map of a person’s connections). The graph is the reflection of the relations of a person but also of their interests. Choosing someone to integrate your social graph is saying: “I care about what that person says”. This is an act of trust. Filtering the search with the social graph can be a good idea. Having a social filter would mean, I search for some content and I trust my social graph to give me relevant content. 

    A few weeks ago, Google decided to use social connections to propose a set of social results. Though, they forced only Google+ results in their social search, which angered a lot Twitter who is one of the main providers of public social content. Google+ is not much used today outside of a tech-savvy population. Relevance of the results is obviously not the main criteria for Google, who wants to promote its brand new social platform. Integrating twitter results would be helpful, though it would be important to get more than a few days of history as provided on Twitter’s own search engine. It is not because a subject has not been trending in the last few days that some content about it is neither relevant nor qualitative. Obviously, Twitter prefers to sell those old tweets to a marketing data company called DataSift!

    Pinterest (and similar social networks) created around curated content will deserve more attention in the next few months. They are 100% oriented on content discovery. Their benefit comes mainly from the visual dimension of the content shared. When visual, content is more likely to become viral. The act of following is not mainly focused on the person anymore; it is actually merging into a thematic gathering of content. There, as Gary Vaynerchuck pointed out, the social graph is really becoming an interest graph as the content matters more than the source.

    video preview

    Summing up content

    When doing a search on the web, the result page is generally disappointing. Checking links one by one to verify which one is relevant can be fastidious. The keywords are mostly there but the title and description aren’t always representative. Content discovery apps like Flipboard are already extracting content from links (relevant images, titles, articles, etc.).The 16 y-o founder of the company Summly is very popular because he created an amazing algorithm to crawl content and create a comprehensive and concise summary. Flipboard is said to be working on that kind of solutions. While doing content discovery, that kind of tool could be key to work faster and not to loose time in sorting search engine results.

    video preview

    Leveraging the power of the graphs

    The company Summify delivered in your mail the social summary of your day. It was based on the content of your Facebook and Twitter accounts. This tool was so amazing that Twitter bought it! This is unfortunate for users for the moment because the tool will disappear and will be integrated to Twitter definitely loosing it’s cross-platform aspect. Some companies are proposing similar services but the quality is just not there yet.  Social networks like Twitter or Google+ are trying to compete with content discovery apps by providing their users with content discovery features. A “Discover” panel appeared on twitter recently as well as a “Hot on Google+”. A similar initiative is made by Filpboard with “Cover Stories” proposing the best from your social networks / sources. 

    As we are building a content creation tool, we want to help our users gather good sources for creating their content. To create factual analysis which may result in being interesting content, the first step will be good investigation. The social graph can become a reliable source if you are creating content about your interests. What could be the signals to pay attention to when looking for good content?

    On a given period of time, the number of sharing actions (Retweets, shares, likes) can be considered, as well as the number of comments (comments on Facebook, on the document itself, or discussions related to a tweet sharing the document). These variables can help us sort out the interesting content. A given signal can be amplified if the author has a good social score (Klout, PeerIndex, or any other). Also, how can a bijective relation impact the trust in a user’s shared content? What if you are friend on Facebook and not following on twitter, or the contrary? That might even depend on how people generally use twitter or Facebook for. Considering the Interest graph, it is still pretty young and for now Pinterest API is not published yet.

    I would like to hear your thoughts on the importance of these different signals on choosing relevant content. Don’t hesitate to leave a comment. :)

    Stephane, for the BunchCast team.

     


    Curation Tools, UI, Photo Sharing, all Bunched Up!

    February 28th, 2012


    Last week’s news were particularly rich in curation and content sharing tools. Let’s go for the bunch up!

    Blogging practice: About page and content creation in pairs

    The first article will help you create a good about page for your blog by avoiding 7 mistakes among which forgetting who the target is and what message you want to convey.

    The next article will explain you why it can be good for you to team up with someone to create content.

    Curation tools news

    Curation tools like Pearltrees and Storify made the news this week.

    Pearltrees raised around $7million mainly to have enough leverage to scale the system.

    Here is a good article about the social curation bubble and how it is crucial to understand the pyramid of participation from users. 

    Storify made the news too with its brand new iPad app with which you can drag and drop elements and create a story. 

    And the video from Storify to show the app.

    video preview

    While some release new features, or raise funds, other close.

    UI: OnSwipe and Clear

    Let’s now talk about user interface. 

    OnSwipe is a great tool that transform your WordPress tool in a touch oriented magazine. OnSwipe showed a bit more about their long term vision and want to show they are able to create a real content network.

    The next article is about a to-do list app. They are plenty of those on iOS right now but this one is pretty different because of the UI. This app has no interface buttons, it uses every particular gesture available on iOS to control it.

    This article on GigaOM considers this app as a true revolution for UI on iPhone.

    The photo sharing services fight

    First, we heard a great news! Yahoo finally acting on Flickr… 

    They annonced a UI change for next week. Unfortunately, it might not be enough to catch up with the competition

    500px, the challenger of Flickr, very popular among professional photographers chose this week too to roll out new features and some heavy weapon : a Marketplace.

    500px proposes also a “Storie” platform to showcase multiple photos together.

    There is no doubt that the success of Pinterest inspired those photo sharing platforms to create walls of photo.

    In the meantime, Caterina Fake, who orginally founded Flickr, raised money for her new company Pinwheel. The new service will let user leave notes(like messages or photos) on a specific place. This is a lot about social and geolocation.

    That’s all for this bunch up!

    Take a look at our landing page! You can now register as a user on BunchCast and will be notified as we let you in the private alpha.

    A blog post will come soon!

    Stephane, for the BunchCast team.



    Bunch Up: Comments, Copyright and Video Discovery

    February 10th, 2012


    This is our third wrap-up and this week we are going to talk about Blogging practices, social service Pinterest and Showyou a new video discovery app.

    Enjoy!

    Blogging best practices

    Here are two good links on things not directly related to writing. 
    This first one will help you encourage your readers to comment.  

    Comments are a good way to build your audience because of engagement. If you are passionate about your business, you shouldn’t be shy to share your thoughts in public and let people give comments on what you are saying. You might learn a lot as well when it comes from specialists in your field.

    Another good article on when it is the time to share and publish blog posts in the week to get a more receptive audience. 

    Two pinteresting weeks

    As the favorite trending subject of the beginning of this year, Pinterest made a lot of buzz. Impressive numbers, by the way. They have now 7.5 million subscribers! 

    What grabbed our attention is at first, the influence of pinterest on designs of many websites. His huge success convinced many web apps providers to rethink how they display their content.

    The other article is at the core of curation. It is about copyright laws and how Pinterest avoids violating them. The explanation has nothing to do with a revolutionary technique as it is exactly what youtube does. As an internet service provider, Pinterest is not responsible as long as it has a system to gather complaints on copyright infringments and takes down copyrighted content if anyone claims copyright ownership.

    Video discovery with Showyou

    Here’s an interesting finding: the app Showyou helps you browse social and public content to find videos. We like the UI a lot! The wall of video is much like what we wanted to do at first for BunchCast. Give it a try!

    This is all for this wrap up. Don’t hesitate to comment on that stuff or on anything we could have missed in the last two weeks.

    Stay tuned because we are going to be announcing good stuff in the coming weeks!

    Stéphane, for the BunchCast Team.


    Bunch up: Google search plus, a few 2012 trends and Tumblr

    January 30th, 2012


    Here we go with our fortnightly wrap up!

     

    Search plus Your World

    Two weeks ago the big news was about Google and his “Search plus Your World”.

    > Google+ is now integrated in the search engine

     

    Blogs take over the news big time: Twitter is mad. Are Google results still unbiased and objective? What about antitrust? 

    In this tsunami of reactions, I recommend you checked out these two interesting analyses:

    2012 forecast

    The beginning of the year is always a good period to forecast the trends of the coming year.

    Here are 4 interesting tips about blogging in 2012:

    Another big trend Scoble would tell you for 2012 is noise control! A fantastic tool for that was Summify, a social media summary tool that Twitter has just acquired. 
    Many other start ups are trying to fill the blank spot and BunchCast is definetely going to be part of this in its own way. :)  

    If we take this to a higher level, GigaOM thinks this move confirms curation is the future.

    Now let’s take a guess for our 2012 trend here at BunchCast. It would probably be that we believe the iPad can be a real content creation tool. Now being the good year to prove it since the iPad 3 will be mature enough for this transition.

    We know writing isn’t as comfortable as a keyboard but other elements will come into consideration quickly, like the situation in which you want to write for instance (live blogging is a good example), the different accessories that are coming out for easier writing (pen,…), voice recognition… 

    And it seems other think alike. A good argument in this interesting article is that it actually lets you focus on one and only one task as multi task with plenty of windows open on your desk is not possible on the iPad:

     

    Tumblr all-in

    One platform we look at closely, I must even admit we are inspired by is Tumblr. Easiness and design defines it best! And we too want to get these right on the spot.

    Numbers went out this week and they don’t lie, Tumblr is a great success:

    And if you want to hear a little about their 2012 improvements, check this link:

    See you soon for more news.

    Gil, for the BunchCast team


    Wrap up Bunch: Blogging, Curation, Pinterest and iPad!

    January 15th, 2012


    We decided a few weeks ago that we wanted to share more with you, especially about the industry we think is interesting. Therefore, this wrap up is the first of a serie.

    Every two weeks, we will let you know what comes out on social medias about blogging, content publishing, mobile usage, innovative tools and startups. If we are missing anything please feel free to comment and share with us some tweets, links, pics or videos.

    This wrap up is about blogging, curation tool Storify, Pinterest and iPad for productivity.

    Let’s start with blogging!

    To help your writing on blogs, this is quite interesting. CopyBlogger, one of the reference websites on copywriting and blogging published a post with its best articles of 2011. Go ahead and pick what you need!

    Another interesting link about blogging was posted by Hongkiat and focuses on how to help you go through a period of writing block (tip on clearing your mind or discovering new kinds of writing).

    Let’s continue with blogging. A lot of discussion is happening right now on the fact that blogging is currently disrupted by new technologies to create new forms of content. We are pretty much happy about this at BunchCast, I have to say. ;) Here’s a good article on new forms of contents:

    Curation tool Storify releases new features

    Storify has released a bunch of new features like Livefyre comments to create conversations on their bundles of contents.

    They also released a new WordPress plugin giving WordPress users curation capabilities right inside WordPress (TheNextWeb seems mitigated about their new plugin though).

    A last one… Stories are now optimized for mobile devices!

    Check the video:

    video preview

    You know what’s cool? Pinterest is cool!

    These last two weeks, it seems pinterest concentrated the majority of the hype!

    Here is an article about why pinterest is a success right now:

    And here is a post from ReadWriteWeb about what’s in it for businesses:

    Finally, here is an interesting finding. OurPost is to Pinterest, what Path is to facebook: sharing only pins to your closest friends.

    One more thing… iPad for productivity!

    More and more we are talking about using the iPad in a work context. I hope we will be able to use it to produce great contents some day and not only to consume content.

    Thanks for reading this wrap up, we are going to continue to do some the next few weeks, let us know if you like them. @BunchCast on Twitter ;)

    Stephane, for the BunchCast team.